It’s not about the professionalism of your blog design.
It’s not even about giving readers tips they can go out and apply immediately.
It’s about the way you make those readers feel.
You want them to cry. You want them to laugh out loud. You want them to shake with anger.
But the most important part?
You want them to feel alive.
You’ve felt it with other art forms, right? You go to a great concert or act or movie, and when it finishes, you feel a little bit different? A little bit more awake?
Well, great writing does that too, and the beautiful part is it can affect people on a mass scale. You can write a great post once, and thousands or even hundreds of thousands of people will be affected by it.
Do you realize how incredibly precious that is?
It means you’re not just here to inform. It means you’re not just here to entertain. It means you’re not just here to persuade.
Those little pixels on the computer screen can change somebody’s life.
After writing this post on ProBlogger, one guy actually emailed to tell me he was planning to commit suicide, and my post talked him out of it. It spoke to him exactly where he was, gave him exactly the message he needed to hear, and reached him at exactly the right time.
Honestly, I feel better about that than all the money I’ve made in my life. I set out to write a post that would affect people, and it did, maybe in the biggest way possible.
The point?
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