Tuesday, March 15, 2016

It’s time to start taking your work seriously



When you sit down to write, don’t publish just another blog post. Don’t give your readers just another tip. Don’t tell just another cute story.
Set their freaking hair on fire.
Write with so much passion and energy and enthusiasm they can’t stay asleep. You want them to feel like somebody shocked them with a defibrillator.
Because that’s what you have to do: bring them back to life. Maybe not forever, maybe not even for a day, but for an hour or two, give them such a charge they feel like a different person.
Do that, and they won’t just move on to the next post, forgetting about you forever.
They’ll write a comment. They’ll share your post with their friends. They’ll subscribe to your blog, so they can come back for more.
And then you can shock them again and again and again until they find their spark for good.
From then on, you’ll be their hero. They’ll think about you every day. You’ll be, quite literally, unforgettable.

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